CYBERPOINT BRANDING

Logo Design / Brand Identity / Website

PROJECT DESCRIPTION: Re-imagined the CyberPoint brand from concept to completion, encompassing a logo design with custom type, color & typographic styles, and graphic assets. These elements were applied to create a new social media identity, business cards, ID badges, and more.

The company website was updated through a rework of the information architecture, wireframe exploration, and visual design mockups. The final iteration was coded and implemented by John Eiben.

The new brand identity for CyberPoint International, LLC was publicly launched mid-2021. Art Direction and website implementation by John Eiben. Motion media and supporting contributions by Alex Payne.

MEDIA: Illustrator, Photoshop, InDesign.

CONCEPT: Modernize the CyberPoint brand from its last update in 2009.

TARGET AUDIENCE: CyberPoint clients, professional contacts, and government officials in the field of cybersecurity.