KISMET TOURS

Tour Brochure

PROJECT DESCRIPTION: 26 page tour brochure highlighting a variety of available trips centered around the theme of migration.

MEDIA: InDesign, Illustrator, Photoshop.

CONCEPT: Marketing all-inclusive vacation tours to “snowbirds” featuring trips that journey from North to South, migrating to escape the snowy winter. Means of travel are represented by corresponding migratory animals: Whale:Cruise, Caribou:Train, Bison:RV, Sandhill Crane:Plane.

TARGET AUDIENCE: Active adults, ages 40 – 65, middle to upper class, retired, and living in Northern North America.