WAFFLE HOUSE

Postcard Set

PROJECT DESCRIPTION: A set of 10 postcards displaying different Waffle House locations. Each is noted as a fleeting moment in time, evidenced by the time stamp.

MEDIA: Photography, Lightroom, Photoshop, InDesign.

CONCEPT: Explore the cryptic energy of Waffle Houses as a commentary on corporate homogeneity. Each Waffle House is characterized more by its surroundings than the building itself due to their uniform construction and ceaseless 24/7 operating times.

TARGET AUDIENCE: Middle-class millennials residing in South-Eastern America.